CARTER RETAIL

THE RETAIL EXPERIENCE

Our commitment to our Retail customer and their in-store experience is another “first” for Carter. With Amanda Davis & Zach Truman at the helm of our retail strategy & execution, our store lobby’s and Parts areas are rapidly transforming into inviting, shop-able, locations for our customers and team members. In our first 7 stores that were transformed/updated before the end of ’23 (Fishersville, Waldorf, Winchester, Richmond, Fredericksburg, Salem, and Warrenton), we have already sold through several product lines and have replenished at least once! A great example of improving our employee experience is the employee discount we have put in place for all retail apparel, it ranges between 20%-45% off retail price!